how to add $78 billion to the US Economy*


Empowering Lives Through Second Chance Hiring




  • 600,000 people are released from federal prison every year.

  • Another 9 Million cycle through local jails.

  • 1 in 3 Americans have a criminal record.

  • That's over 70 million people.

  • Since being first introduced in Hawaii in 1998, Ban the Box policies have been adopted by 37 states.

  • But 60% of individuals released from incarceration are still unemployed one year later, according to The Sentencing Project.

  • In fact, the US has one of the highest recidivism rates in the world: 76.6% face re-arrest within 5 years

  • While Norway has one of the lowest recidivism rates at 20%

  • Norway's mission of rehabilitating prisoners has resulted in a 40% increase in employment rates among those who were unemployed before their arrests.

  • Improving employment and self-employment opportunities for just 1% of individuals can add billions to the economy.

  • Unlocking these untapped talents presents a massive opportunity for growth and innovation..



Second-chance hiring isn't just fair; it's smart economics.


Take a look at the snapshot of the United States below.Credit: Matt Korostoff



Canada spends 5% of its GDP,which amounts to $85 billion, on victimizing, catching, and punishing crimes*


Own the podium

There have been calls for Canada to adopt an 'Own the Podium' type approach for business as we've successfully done to train future Olympians.



finite or infinite

In the world of business, success and failure are often discussed in terms of winning and losing. However, there are many aspects of life that lack a clear-cut start or finish. Relationships, parenting, work, and even life itself are all examples of infinite games. While finite games may be appropriate for sports, it's important to consider what it means to "own the podium" in other areas of our lives.


We're all in sales

LinkedIn surveyed 12000 CEOs across 20 countries and found sales as the most commonly identified skill of first-time CEOs. We're all influencing someone at some point in our life. Which means we are all in sales. As the CEO of your life, skills like curiosity, empathy and critical thinking will pay dividends in life - even with generative AI and Machine Learning



Learn from Other Leaders

Sheevaun Thatcher

Sheevaun played team sports growing up; softball, waterpolo, flag football. The team dynamic did not translate into her first few career choices. She was a developer, systems analyst and she tried consulting for a couple of years. One day she attended a vendor training and knew, at that moment, that her career was going to follow a different path. She could be a Player Coach and help guide sales engineering and sales teams to winning seasons!

Elise Marx

Elise is a result driven individual sales expert with strong coaching, leadership and mentoring abilities. Her creative problem solving skills, along with her ‘can do’ attitude, has attributed to her success over the years in closing business and developing and leading her teams. She has over 16 years of experience in enterprise software, lead generation, sales management and strategic marketing. A consummate professional, she possesses excellent business development, relationship building, and account management skills that help drive revenue.


Second Chance Employer?

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This is one of the most inspiring business stories you will ever read.Click on the image of the book for my first LinkedIn post summary if you aren't yet convinced. Then click on the LinkedIn icon for my summary post - part 2.Book links via Amazon and the audio version at Toronto Public Library (free via the Libby app)


Click on the picture to be inspired by this 30-minute interview with Stephen Levitt (Freakonomics) from "People I Mostly Admire"."How Larry Miller Went from Prison Valedictorian to Nike Executive".Book links via Amazon and Toronto Public Library (free via the Libby app)


Jimmy Soni's 9-page epilogue highlights the triumphant story of Chris Wilson and Stephen Edwards. Both teenagers were tried and sentenced as adults with first-degree murder charges. Wilson's "Master Plan" helped them see life beyond bars. Soni shares how both men overcame their circumstances and accomplished more behind bars than most of us do with all the freedom in the world.


Suggestions from Sheevaun

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Suggestions from Elise

30 Minutes to Presidents ClubOne of the best, most actionable and relatable podcasts out there for SDR/BDR and sales folks Elise has seen.Ryan Reisert's book "Outbound Sales, No Fluff"Elise got her team the book after hearing Ryan on the 30 MPC. Actionable and relatable. If you download the audio version each chapter ends with an interview digging even deeper into the processes. Gold!